The shop
YOURBRAND began with a simple idea: a real barbershop, where craft matters more than speed and every client has their chair.
Our story
Luca opened the first chair on Via Cattedrale after years learning the trade between Milan and London. The idea was clear: bring the barbershop of old back to town, but with today’s tools and techniques.
In a few years the shop became a reference point: three barbers, a loyal clientele and a waiting room where chatter flows like between friends. The secret hasn’t changed - time, care and a sharp blade.
The barbers
15+ years Master barber · Owner
He opened the shop in 2014 after years between Milan and London. A master of the fade and scissor work, he believes a good cut still looks right three weeks on.
10+ years Senior barber
A specialist in beards and the traditional shave. A steady hand, a hot towel and the kind of patience that turns a shave into a ritual.
6+ years Barber
The youngest of the crew, always up to date on the trends. Texture, crops and modern cuts are his ground - and he has a gentle hand with the little ones.
A look inside the shop
Cuts, details and the atmosphere you find when you walk in.
The shelf
The same products we use on the chair, chosen to last. Ask your barber which one is right for you.
Strong hold · shine finish · 100 ml
Medium hold · natural look · 100 ml
Softens and nourishes · 50 ml
Shapes and hydrates · 60 ml
Soothing, alcohol-free · 100 ml
Scalp and hair · daily use · 250 ml
Beechwood · anti-static
Oil + balm + comb
Membership
For those who keep their shape all year round. Figures are illustrative, to be tailored.
For a cut that’s always on time.
CHF 59/mo
Cut and beard always in order, all year.
CHF 89/mo
The complete care, no worries.
CHF 139/mo
Illustrative plans for demonstration purposes.
Come and see us
Find us on Via Cattedrale, in the old town of Lugano. Walk-ins welcome, or book your chair.
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