The shop
Cyclists who sell bikes to cyclists
YOURBRAND was born in Lugano in 2009 from the passion of people who actually ride, every day. We only sell bikes we are proud of and keep them in shape over the years, with a workshop that is the heart of the shop.
Today we are a shop and a workshop under one roof: e-bikes, mountain bikes, road bikes, city and kids, plus accessories and apparel. We carry selected brands, we are e-bike specialists and we look after you before and after the sale: size advice, an unrushed test ride, warranty and a first service included. We value your old bike for trade-in and sell checked, warrantied used bikes.
Our story
A story on two wheels
It all started with a small workbench and a handful of bikes, on one simple rule: only sell bikes we’d ride ourselves.
Over the years the e-bike wave arrived and we invested in training and tools to become specialists, without losing our cyclist soul.
Today sales and workshop work together: we know the bike you buy from us inside out, and when it comes back to the workshop we already know how to keep it perfect.
- 2009 The first shop
The business opens with sales and a small neighbourhood workshop.
- 2015 E-bike specialists
Training and tools dedicated to the main e-bike systems.
- 2019 Expanded workshop
New stand, truing rig and diagnostic station to grow our services.
- 2024 Online sales and pick-up
Digital catalogue, online workshop booking and bike pick-up-and-delivery.
What drives us
Four things we believe in
Real passion
We genuinely ride: we advise you as we’d advise a friend.
Expertise
From city bikes to e-MTBs, we know every bike we sell and repair.
Honesty
A clear estimate and wear shown: we tell you what really needs doing.
Sustainable mobility
We believe in the bike as transport: less traffic, more health, more smiles.
Warranty & support
Every new bike is covered by the manufacturer’s official warranty and a first service included. For e-bikes we look after the battery and electrical system over time. If something is off, we take care of it.
Trade-in & used
Bring your old bike, we value it and offset the amount against the new one. We also sell selected used bikes, workshop-checked and warrantied: a sustainable and affordable choice.
Why trust us
- E-bike specialists, sales and service
- Official warranty and first service included
- In-house workshop for all brands
- Trade-in and checked, warrantied used bikes
- Clear estimate, wear always shown
- Over 9,400 bikes sold in 15 years
Brands we carry
Selected brands we trust
Illustrative brands, for demonstration only.
The team
Who welcomes you and who fixes your bike
Real people behind every bike. (Demonstration profiles.)
Come and visit
Shop and workshop in Lugano, Tuesday to Saturday. A no-obligation test ride and a coffee on us while you choose.
Book a test rideOpening hours
- Tue - Fri09:00 - 18:30
- Saturday09:00 - 17:00
- Sun - MonClosed