Transparency
History, mileage and condition always disclosed. No surprises.
About us
A passion for cars,
since 1998
YOURBRAND was born in Lugano from a family’s passion for prestige cars. For over 25 years we have selected, certified and warrantied every car as if it were our own.
25+years in business
500+cars sold / year
4languages
12months warranty
Our story
One family, one passion
It all began in a small workshop on the edge of Lugano, with a handful of sports cars and one simple rule: only sell cars we are proud of.
Today our showroom displays a curated selection of premium cars and supercars, but that rule hasn’t changed. Every car passes a 120-point inspection before it reaches the floor.
We believe in a long-term relationship: sales, workshop, financing and trade-in under one roof, with a single point of contact who looks after you before and after the purchase.
Milestones
25 years on the road
- 1998
The first workshop
The family business opens, servicing sports cars.
- 2006
The first showroom
We open the Lugano showroom dedicated to prestige cars.
- 2015
Certified service centre
Workshop with certified technicians and equipment for every premium brand.
- 2024
Online sales
Digital catalogue, online leasing and delivery across Switzerland.
What drives us
The principles that never change
Expertise
We know every car we sell, from supercars to luxury SUVs.
Relationship
A single point of contact, before and after the sale, for the life of the car.
The team
The people behind YOURBRAND
Real people behind every car. (Demonstration profiles.)
Why trust us
Buy with peace of mind
- 120-point inspection on every vehicle
- Warranty up to 24 months available
- Documented history and service records
- Listed on the main Swiss platforms
- Traceable payments and compliant contracts
- Over 4,000 customers in 25 years
Come and discover your next car
Browse the selection or visit the showroom for a test drive.