About us
Care that starts with people
YOURBRAND is a home-care service for the elderly based in Lugano. We were born from a simple belief: growing old in one's own home, surrounded by familiar things and people, is a right and a form of care. Our job is to make it possible, with expertise and with heart.
Our story
Born to give peace of mind back to families
It all began with a family experience: the difficulty of finding, for a loved one, someone you could truly trust. From there came the choice to build a different service, where the person comes before the shift, where the face does not change at every visit and where the family is never left alone to decide. Today we are a close-knit team of caregivers, nurses and coordinators, but the spirit is still that of the first day.
Our caregivers
Qualified and carefully selected
We choose people carefully, because they are who you entrust your loved one to. Skill and kindness, in equal measure.
A rigorous selection
Interviews, checked references and a criminal-record extract for every caregiver. Only someone we would trust in our own home comes into yours.
Ongoing training
Constant updates on hygiene, mobility, first aid and care of frailty, including dementia. Real skills, not improvised.
Chosen for kindness too
Technique can be learned, empathy less so. We look for people who can listen, smile and build a bond. That is what truly helps.
Supported by the team
Every caregiver has a coordinator, the nurses and colleagues behind them. No one is alone: that keeps care calm and high-quality, every day.
Our values
What we truly believe in
Dignity
The person before the task. We respect the pace, modesty and wishes of those we care for, always.
Reliability
Punctuality, keeping our word and continuity. When we say we are there, we are - by day and by night.
Coordination
Family, doctor and caregivers talking to one another. Truly effective care is shared care.
Closeness
A contact you know by name who knows your story. Never a number, always a person.
How we work
A method that removes worry
A simple, transparent method, designed to remove anxiety, not add it.
- 01
Listening first
We start from your story and your real needs, not from a pre-packaged bundle.
- 02
A written, clear plan
Services, hours, caregiver and costs put in writing, with no surprises on the invoice.
- 03
A single point of contact
One person who coordinates everything and whom you can call for anything, at any time.
- 04
Reassessment over time
Health changes: we review the plan together when needed, up or down.
Areas we serve
Close, where you live
We operate in Lugano and across the Lugano area, extending to neighbouring zones. Cannot find your town? Call us: we often find a solution.
Request a free assessment- Lugano
- Paradiso
- Massagno
- Pregassona
- Viganello
- Canobbio
- Savosa
- Comano
- Sorengo
- Agno
- Caslano
- Tesserete
Indicative areas for demonstration purposes.
Frequently asked
Costs, recognition and common questions
How much does home care cost?
The cost depends on the services, frequency and hours: that is why we always start from a free assessment and a clear, tailored quote. There are no rigid packages: you pay only for the care you really need, and the plan can adapt over time.
Is part of it recognised by insurance?
Some health-related services, such as nursing care on medical prescription, are often recognised, in whole or in part, by insurers. The conditions depend on the situation and the cover. We help you find your way and understand what applies in your case, without generic promises.
Will we always have the same caregiver?
It is our commitment. We assign a reference caregiver who becomes a familiar face and learns the household routines. In case of absence or illness we guarantee a prepared, introduced replacement with the same handover, so continuity is never broken.
What happens in an emergency?
In a medical emergency you must always call 144 first. Our caregivers are trained to handle critical situations, alert the emergency services and inform the family immediately. With the personal alarm, help is also reachable at the press of a single button, day and night.
Can we start with a few hours and increase later?
Of course, and it is often the best choice. You can start with a few hours a week and expand care as needs grow, or reduce it in calmer periods. We review the plan together whenever needed, with full flexibility.
How do you protect confidentiality?
Caregivers and coordinators are bound by confidentiality. Information about the person cared for stays between those directly involved and the family, handled with discretion and in line with data-protection rules. Discretion in the details too, from billing to presence in the home.
Let's get to know each other, no obligation
The first in-home assessment is free. Tell us your situation: together we find the right way to stay at home, with peace of mind.