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Our bakery

More than a bakery: the smell of home

For three generations we have baked for Lugano with the same gestures as always. This is our story, from the sourdough starter to the counter.

Our story

Three generations, the same sourdough starter

It all began in 1962, when grandfather Aldo first lit the wood oven on Via del Forno. We still feed that sourdough starter today, every single day, the same way: little hurry, a lot of care and real flours.

Today the third generation is in the workshop, but the gesture is unchanged. We mix the dough at night, let it rise until dawn and bake at first light, so that when the shutters go up the bread is already warm and crisp.

- The YOURBRAND family

The baker works the sourdough

Our values

Three generations, the same sourdough starter

Sourdough only

No industrial yeast: our bread ferments for 48 hours with a live sourdough starter, for deep flavour and a crust that sings.

Stone-ground flours

Heritage grains and semi-wholemeal flours from Ticino and Italian mills, stone-ground the old way.

Everything by hand

Croissants laminated by hand, custards cooked in the pan and cakes decorated one by one. No shortcuts.

Baked twice a day

Early morning and early afternoon: so the bread on the shelf is always that day’s bake.

Gallery

A look inside the workshop

The family

The people behind the counter

GD

Giada Donati

Owner & front of house

Third generation, she welcomes every customer like family and remembers everyone’s order.

AL

Aldo Lombardi

Head baker

Twenty years in front of the oven. He tends the sourdough starter as if it were family.

CM

Carla Moretti

Head pastry chef

She decorates every cake by hand and keeps grandma’s dessert recipes.

Transparent about what you eat

We work with gluten, nuts, eggs and dairy in the same workshop. For each product you’ll find the allergens in store and on the labels; for intolerances, just ask and we’ll guide your choice.

Where we are

Come and find us on Via del Forno

Where we are

Via del Forno 12
6900 Lugano · Svizzera

Get directions
We bake fresh bread twice a day: early morning and early afternoon.

Opening hours

  • Tuesday - Friday06:30 - 18:30
  • Saturday06:30 - 17:00
  • Sunday07:00 - 12:30
  • MondayClosed (rest day)