Sourdough loaf
CHF 7.5048-hour fermentation and stone-ground flour. Our signature since 1962.
Artisan bakery & pastry · Lugano
Real bread,
baked fresh
every morning
Sourdough starter, stone-ground flours and pastry made by hand. Since 1962 the smell of the oven has filled Lugano’s mornings - bread, croissants, cakes and good coffee.
- Sourdough starter since 1962
- Baked fresh twice a day
- Order & collect in store
1962 opened in
48h bread fermentation
06:30 first bake of the day
4.9 across 900+ reviews
Our specialties
What we’re known for
Sourdough bread
48-hour fermentation, dark crust, open crumb.
Hand-laminated viennoiserie
Croissants and cornetti laminated with AOP French butter.
Custom cakes
For every occasion, decorated by hand one by one.
Café
Arabica blend roasted in Ticino, to sit in or take away.
60+years baking Our story
Three generations, the same sourdough starter
It all began in 1962, when grandfather Aldo first lit the wood oven on Via del Forno. We still feed that sourdough starter today, every single day, the same way: little hurry, a lot of care and real flours.
Today the third generation is in the workshop, but the gesture is unchanged. We mix the dough at night, let it rise until dawn and bake at first light, so that when the shutters go up the bread is already warm and crisp.
- The YOURBRAND family
Why you can taste the difference
What goes in the basket
Butter croissant
CHF 2.80Hand-laminated with AOP French butter, 27 layers. Crisp and golden.
Mixed-berry tartlet
CHF 5.50Butter shortcrust, vanilla cream and fresh berries. Like a little celebration.
Sourdough only
No industrial yeast: our bread ferments for 48 hours with a live sourdough starter, for deep flavour and a crust that sings.
Stone-ground flours
Heritage grains and semi-wholemeal flours from Ticino and Italian mills, stone-ground the old way.
Everything by hand
Croissants laminated by hand, custards cooked in the pan and cakes decorated one by one. No shortcuts.
Baked twice a day
Early morning and early afternoon: so the bread on the shelf is always that day’s bake.
Catering & events
Breakfasts, buffets and sweets for your events
From an office breakfast to a wedding buffet: we bring the bakery where it’s needed, with trays of mignon pastries, fresh bread and tiered cakes. Tell us the occasion and we’ll prepare a tailored proposal.
- Trays of mignon pastries
- Corporate breakfasts & coffee breaks
- Tiered wedding cakes
- Bread baskets for restaurants
What they say
900 reasons to come back for breakfast
4.9 out of 5 · over 900 reviews
The sourdough is on another level: a perfect crust and it keeps for days. I stop by every Saturday morning.
Croissants laminated like in Paris. I ordered and collected for a work breakfast: all ready and wrapped. Top marks.
A custom birthday cake for my daughter: beautiful and delicious. They followed every detail I asked for.
Excellent coffee and a focaccia you can smell from outside. The right place to start the day in Lugano.
Finally a pastry shop with real lactose-free options. The cannolo, filled to order, is a dream.
You can tell everything is made by hand. The multigrain wholemeal bread is exceptional - I get it every other day.
We’re waiting for you
Ready to smell the oven?
Order and collect your breakfast, or order a custom cake: the oven is on and the dough is rising.
Your 10th breakfast, the coffee is on us