Custom CRMs
For non-standard sales pipelines, B2B project sales, multi-stakeholder accounts, custom qualification logic. Where HubSpot bends, we build straight.
Custom software & CRM
When standard software does not fit how you work.
Custom CRMs, internal portals, dashboards and workflow tools. Built around your processes, not the other way around. For Swiss SMEs and operations teams.
What we build
Four shapes of internal software.
When Salesforce is overkill and Airtable is not enough. We build the software shaped like your business.
Internal portals
Employee, supplier, partner or client portals. Document sharing, request workflows, approval chains, audit trails.
Operational dashboards
Real-time data from your existing systems, surfaced in dashboards your operations team actually checks every day.
Workflow automation
Glue logic between your existing apps (ERP, CRM, accounting, email). Replaces hours of manual copying every week.
When you call us
Three signs you need custom software.
You have probably tried the SaaS route. It almost fit.
Salesforce or HubSpot is overkill and Airtable / Notion is not enough for what your team needs to track.
Your team runs the business across 4 spreadsheets and a 12-step manual process every week.
You have a workflow that nobody on the market has digitised, and that is your competitive advantage.
How we work
From process audit to live, in four steps.
Typical timeline 12 to 32 weeks depending on scope. We deliver in slices, not big-bang launches.
01
Process audit
Interviews with the people who will use the software, walkthroughs of the current workflow.
02
Architecture
Data model, roles and permissions, integration map, technical blueprint.
03
Build in slices
Two-week iterations with demos. Users start using slice 1 while we build slice 2.
04
Iteration
Software evolves with your business. Optional retainer for ongoing changes.
Built with
Same boring stack we run SiteGrade on.
Battle-tested in production for a SaaS we operate ourselves.
Python FastAPI PostgreSQL Next.js TypeScript Docker Redis
Off-the-shelf software is rented furniture. Custom software is owned. For workflows that define your business, ownership matters.
Software built for how you actually work.
Tell us where your spreadsheets are breaking. We come back with a realistic plan.