In-depth guide
The bicycle shop website: what it offers and why it pays off
A website for those who sell and repair bicycles
The Envestis bicycle shop website is a ready-made, tailored solution for those who sell and repair bikes in Switzerland and Italy: specialist shops, e-bike retailers, cycling workshops and multi-brand stores. It is built for anyone who wants a credible, fast bike-sales website without managing designers, developers and hosting on their own. We start from a proven structure - home, catalogue, workshop, shop - and personalise it with your name, colours, bikes and shop photos. The strength of the solution is holding together two worlds, sales and the workshop, without confusing the customer. You can see it live in our bicycle shop demo and compare it with the other options in the Envestis solutions overview.
Bike catalogue with filters, finder and clear specs
The heart of the sales side is the catalogue. Customers filter bikes by category - e-bike, mountain, road, city, kids and accessories - as well as by use and price, with clean cards showing motor and range (for e-bikes), weight, frame, gears, brakes, wheels and sizes. A small "find your bike" finder guides those unsure where to start with a few questions and suggests the right category. Each bike opens in a detail card with description, specs and equipment, and from there the customer can book a test ride or ask for information in one click. Pages are fast, easy to read on a phone and optimised for Google: people searching for "e-bike" or a specific bike type find your shop first. Adding a new model or updating price and availability takes minutes from a simple dashboard; with the optional AI you can also generate the bike description in the tone you choose.
Workshop: online booking and repair estimate
The second soul of the site is the workshop, and here two tools bring work to the bench. The first is online appointment booking: the customer enters the bike type and brand, picks the service (service, puncture, brakes, gears, wheels, e-bike diagnostics), then a day and time slot and, if needed, requests pick-up and delivery of the bike. The request reaches the shop straight away and the customer gets an appointment reference. The second is the online repair estimate: those unsure what is wrong describe the problem and get an indicative figure, a first contact that often turns into a job. Alongside these two tools, every service - from the spring service to the seasonal tyre change, from e-bike diagnostics to wheel truing - has its own clear page with a "from" price. This turns the site from a simple business card into a tool that genuinely fills the workshop's diary.
Multilingual, Swiss hosting and transparent pricing
A bike shop's customers are varied: commuters, sport riders, families and tourists, often speaking different languages. That is why every bicycle shop website we build is available in Italian, German, French and English, so each customer finds the information in their own language - useful both in Switzerland and in Italy. Request data travels over HTTPS and is hosted on Swiss/EU infrastructure, with regular backups, in line with the nFADP and the GDPR. A bespoke site built from scratch takes months and a serious budget: our ready-made solution flips that, because the structure is already built and tested and you only pay for customisation. The model is simple - a one-time setup of CHF 1’990 and a CHF 39/month fee with everything included: hosting, domain, maintenance, security updates and small changes. You focus on the bikes and customers, we handle the site. When you're ready to start, talk to us: we'll get you online quickly, with a site that inspires trust and drives bookings.